Bjarke Ingels Lays Foundation Brick at LEGO House
BIG‘s LEGO House is now under construction, following a one of a kind foundation laying ceremony featuring – what else – supersized lego bricks. Bjarke Ingels himself was in attendance to lay one of the foundation bricks. Constructed in LEGO‘s hometown of Billund, Denmark, the LEGO House will be a 12,000 square metre “hands-on minds-on experience centre.”
BIG’s design for the LEGO House was directly influenced by the LEGO itself, with the bricks being used to model the building, resulting in a design which is clearly inspired by the formal possibilities of the toy which it celebrates. The gallery at the very top of the design is modelled after a gigantic LEGO brick, labelled the ‘Keystone’ by BIG. Inside, the LEGO House will feature multiple ‘experience areas’, a café, a unique LEGO store, and a 2,000 square metre public square, as well as several open roof terraces. LEGO Group hopes that the LEGO House will host approximately 250,000 people annually.